The Prologue

We have worked with Firth since 2003. Initially the client used multiple suppliers from web companies through to printers. In late 2005 Firth made the decision that it wanted one company to manage all of its communication needs and put the business up for pitch. We won that pitch.

Creating the Story

From there we worked with Firth, looking at their business strategies and how these impact on the Firth brand.
Together we identified the need for a consistent brand message and a major update of the Firth brand.
We talked to their staff, their contractors and their customers.

Telling the Story

A full redesign of all corporate collateral, brochures, POS, signage, concrete trucks, vehicles was undertaken, even down to the colours of the manufacturing plants. This was supported by a comprehensive Corporate Identity Manual.

We redesigned their quarterly magazine and took on management and production of this publication which is distributed to over 7000 customers.

The Dricon brand - Firth's dry mix product - was also in need of a makeover. We updated the logo, redesigned the packaging and are integrating the whole range into one comprehensive Dricon brochure.

We overhauled the outdated website. Not only did we bring it into line with the new branding, but taking on board the outcome of the focus groups with staff and customers, we changed the whole format and made the site more relevant to it's key target and today's web user.

The Moral of the Story

Using one company has brought all marketing components of Firth's business in to line. We have been able to understand the business as a whole and present a consistent image that is relevant to all their key stakeholders. This has helped unify their business and they can now forge ahead with new acquisitions and growth opportunities in a consistent manner.