Chalis specialises in creating, naming, designing and communicating brands that women will love. We understand how to talk to women in a way that engages and resonates, through channels that are effective and trustworthy.
Women love a good story and we know how to tell it.
Be quiet my
"You should have left your brain in the
car!" is a comment that normally would have had my hackles rising,
but actually the 'commenter' was right.
I was at the gun club (now before you leap to
conclusions, I am not a red-neck gun lover with a stash of
semi-automatic assault weapons, but do regularly shoot clay targets
which satisfyingly burst into pretty orange smoke when you hit one)
and having a very average round. One of the other shooters had made
the observation and on seeing my confusion he carried on. "You are
on the target and then you start to over think the whole thing.
Which got me thinking (damn it!). Women
spent a heap of time and energy considering all aspects of a
situation or problem. We view it from 10 different angles, talk to
5 different friends and probably Google it 20 different ways. It's
what makes us so hard to communicate with as consumers, because
quite simply, there is no fooling us.
When it comes to creating and
communicating brands it isn't about going all girly (this is the
gun toting hot-shot talking) or, god forbid, turning things pink.
It is about getting more things, more right and being completely
true to your brand soul.
Because at the end of the day your
female consumer is going to turn that brand upside down and
completely over-think it. While this is one of the things that make
women complex, smart, multi-functioning creatures, it is completely
ruining my shooting. So in next time I am going to attempt to leave
my brain in the car, or at least turn down the volume.